Competitive Analysis
Survey
I’ve created a survey anonymously based on personal questions focusing on how gym members (from different gym places and different lifestyles) feel about their overall gym experience.
45 people both genders between 18-40 years old have answered the survey.
Frustration and Solution
While collecting data and interviewing gym members I've notice a similar line of issues and frustrations:
Frustrations
Proper guidance leading to learning from social media;
Overcrowded spaces leading to lose commitment over time;
Members often forget reps, sets, or progress tracking;
Difficult to cancel membership.
Solution
Flex delivers personal workout programs, detailed progress tracking, clear instructional videos of the gym's machines and ability to manage directly through the app.
Guy, 28
Software Developer
Motivation
Build muscle and increase strength while learning the proper techniques despite working long hours at a high tech company.
Expectations
Fast, intuitive and easy app to navigate so he can plan his workouts quickly between his busy schedule.
Maya , 34
Housewife
Motivation
Lose weight, improve overall fitness and balance gym time with family responsibilities.
Expectations
Easy workouts with clear instructions that can be done without equipment, and flexibility to fit gym sessions.
Daniel , 18
High School Student
Motivation
To achieve the physical requirements for the military and focus on strength, endurance and agility before basic training.
Expectations
Structured, rigorous workout plan tailored to build strength, preparing him for his physical fitness test.
Product Roadmap
After having established project goals, I’ve listed the different features I wanted to include in the app and then prioritized them into a spreadsheet. All the decisions are based by user interviews, surveys and competitive analysis.
Wireframing
For the first flow, I’ve developed homepage and workout list while guiding the user how many reps and sets they got left for each workout.
For my second flow, I’ve focused my attention on gym app settings, personal trainer booking system, checkout, and booking classes.
App Structure
I’ve built a sitemap considering primary, secondary and tertiary navigation.
Firstly, I’ve developed the primary navigation by defining which main actions users might have taken:
home, workouts, classes and trainer. Secondly, I’ve explored and expanded each one of those sections.
UI Design System
I’ve explored potential naming solutions and a symbol for the logo. Eventually, I’ve decided to go for the name Flex, as in flexing muscles and to reflect flexibility meaning the app can go above and beyond for the gym member.
Screens
Homepage - Gym Updates
A section in the homepage menu where members can check for gym's opening hours and other seasonal updates and special events.
Homepage - Track Progress
A section in the homepage menu. It is a progress of the user's physical activities like Daily Steps, Distance and Calories burned!
Book Classes
A feature in the Classes menu. Gym members
can book their classes and reserve their spot,
especially spinning, pilates or yoga classes.
They can also leave class which means to cancel their spot.
Book a Meeting with Personal Trainer
A feature in the Trainer menu. Gym members can have a consultation/introduction meeting with a personal trainer.
After booking a first introduction meeting- the personal trainer creates a well-designed workout program for the gym member. After 3-4 business days the user receives notification that the workout plan is updated. The user can also book a workout session with the personal trainer via chat.
Test Prototype
© Created by Mor Eitan
All projects are for educational purposes only